Rabbit Hole Auctions Brings Vintage Cards and Oddities

Rabbit Hole Auctions Returns With a Curated Vintage Sale

Rabbit Hole Auctions is back with its second auction, a boutique sale built around vintage sports cards, memorabilia and historical collectibles. Founded by collector Justin Hirsch, the company opened the auction on October 11 and will run it through November 1.

The catalog includes about 170 lots and reflects Hirsch's approach to collecting: keep the sale manageable, make it accessible and leave room for surprises. Alongside familiar vintage sports names such as Mickey Mantle, Hank Aaron, Jackie Robinson and Willie Mays, bidders will also find boxing cards, entertainment memorabilia, historical advertising and unusual artifacts dating back to the 1800s.

Justin Hirsch Built Rabbit Hole Auctions Around Collecting Stories

Hirsch's path to the hobby began in 1982, when his father took him to his first auction. They returned home with two rookie cards, a 1966 Topps Jim Palmer and a 1969 Topps Reggie Jackson. More than four decades later, Hirsch still owns both cards and says they remain irreplaceable to him.

His collecting interests expanded over time as business travel led him to buy vintage cards tied to the cities he visited. During the pandemic, he rediscovered a box of 1955 Bowman cards and decided to pursue the complete set. That renewed focus helped shape the vision for Rabbit Hole Auctions, which combines his long hobby background with his professional experience running a global executive recruiting firm.

Rather than trying to compete with the largest auction houses, Hirsch wanted a smaller, more personal platform centered on carefully selected vintage cards, memorabilia and historical artifacts. He describes the concept as