Disney and NFL Launch Mickey & Friends Super Bowl LXI Line

Disney and the NFL Expand Mickey & Friends Collaboration

Disney, the NFL and several licensed partners are rolling out a season-long collection of Mickey & Friends products tied to the road to Super Bowl LXI. The new lineup gives fans more ways to show team pride with apparel, collectibles, accessories and other fan gear inspired by Disney characters and NFL teams.

The announcement builds on the momentum from 2026 Fanatics Fest NYC, where Disney, the NFL and Champion introduced a clothing line that paired every NFL team with a Disney character. The latest wave of products continues that theme with new items arriving throughout the season across multiple retail channels.

Where the New Products Will Be Sold

Select items from the Disney and NFL collaboration will be available through NFLShop.com, Fanatics.com, DisneyStore.com and select retailers nationwide. Additional product drops are also planned from several licensed brands as the season moves toward Super Bowl LXI.

Disney said the collection is designed to give fans more ways to connect with the teams, athletes and stories they follow, while bringing Mickey & Friends into NFL culture in a recognizable Disney style.

Apparel From Disney and Champion

One of the first product groups in the rollout comes from Disney and Champion. The collection includes T-shirts and crewnecks celebrating Super Bowl LXI, with styles available in adult and youth sizes.

According to the release, prices for the Disney and Champion apparel range from $39.99 to $134.99.

Disney Pinnacle Digital Pins

Disney Pinnacle by Dapper Labs is also part of the Super Bowl LXI push. Fans can collect Mickey & Friends Super Bowl LXI digital pins through digital pin packs priced at $9.99 per pack.

The digital pin offering adds a collectibles element to the broader merchandise program and extends the collaboration beyond traditional apparel and accessories.

FOCO Adds Plush, Figurines and Stadium Bags

FOCO is launching another set of Disney x NFL items starting today on FOCO.com. The lineup includes plush, clip-on plush, bobbleheads, figurines and clear stadium bags, all themed around fans’ favorite teams and Mickey & Friends.

Prices for the FOCO products range from $32.00 to $85.00.

The assortment gives collectors and fans a mix of display pieces and game-day accessories, with team-specific designs tied to the NFL’s 32 clubs.

More Disney x NFL Products Are on the Way

The collaboration is not limited to the initial releases. Disney said the lineup will continue to expand throughout the season with additional Disney x NFL product drops from Crocs, Just Play, New Era, WinCraft and more from Champion.

That broader schedule means fans should see a steady stream of new Mickey & Friends items leading into Super Bowl LXI, with products reflecting team colors from all 32 NFL teams as well as the championship game itself.

Disney's Super Bowl History Continues

The new merchandise program ties into Disney's long-running connection to football's biggest stage. Disney highlighted its Super Bowl-related campaign, Disney's Super Bowl What's Next, which is celebrating its 40th anniversary this season.

This year also marks a notable milestone for the championship broadcast. Super Bowl LXI will air on ESPN and ABC and stream on Disney+ for the first time, followed by the traditional championship celebration at Disneyland Resort.

Disney and the NFL said the new products are meant to keep that connection visible all season long, whether fans are watching from the stands, gathering with family and friends on game day or supporting a favorite team from home.

What Fans Can Expect From the Collection

Disney and Champion apparel featuring Super Bowl LXI designs
Disney Pinnacle by Dapper Labs digital pin packs
FOCO plush, clip-on plush, bobbleheads, figurines and clear stadium bags
Additional product drops from Crocs, Just Play, New Era, WinCraft and Champion
Items inspired by Mickey & Friends and the official colors of all 32 NFL teams

With new products already in market and more scheduled for release during the season, the Disney and NFL partnership is set to remain active throughout the build to Super Bowl LXI.