Shohei Ohtani Tops Topps NOW's All-Time Sales List

Shohei Ohtani Sets the Topps NOW Sales Record

Shohei Ohtani now sits at the top of the Topps NOW market. His one-of-one Gold autograph from the Topps NOW card celebrating his 50 home run, 50 stolen base season sold for $686,250 at Heritage Auctions on Aug. 22, 2026, making it the most expensive Topps NOW card ever sold.

The sale pushed Ohtani past a field of superstar names that includes Stephen Curry, LeBron James and several other headline-making cards tied to major sports moments. It also added another milestone to a product line that has become one of the hobby’s most recognizable ways to capture history as it happens.

How Topps NOW Cards Became Major Chase Items

Topps NOW cards are released online for a limited time, often just 24 hours, and printed to order. Once the sales window closes, the print run is locked in and the card is never produced again. Depending on the release, collectors can also chase rare parallels, short prints or autographs in place of the base card.

That formula has helped turn some of the most memorable sports moments into high-end collectibles. The appeal is straightforward: a card tied to a real-time event, a fixed print run and the possibility of landing an extremely rare version. In some cases, the result has been six-figure sales.

LeBron James even used a Topps NOW card to announce his move to the Philadelphia 76ers, showing how the program has expanded beyond simple game highlights and into major sports news moments.

The Five Most Expensive Topps NOW Cards Sold to Date

Based on sales tracked by Card Ladder, these are the five highest-selling Topps NOW cards recorded so far.

1. Shohei Ohtani 50/50 Inscribed Gold Auto 1/1 - $686,250

Ohtani’s record-setting season reached a historic point on Sept. 19, 2024, when he became the first player in MLB history to hit 50 home runs and steal 50 bases in the same season. He finished the year with 54 homers and 59 stolen bases.

Topps NOW commemorated the achievement with a card that drew a massive base print run of 653,737, the largest print run of any card on this list. Among the chase cards was the one-of-one Gold autograph inscribed “50/50 Club 9/19/24.”

The PSA 10 copy sold for $686,250 at Heritage Auctions, surpassing every other Topps NOW sale on record. The same card had previously sold for $225,700 at Heritage in February 2025, showing how quickly demand for the card increased over time.

2. Stephen Curry Olympic “Night Night” Auto 1/1 - $518,500

Stephen Curry’s standout performance in Team USA’s gold-medal win over France at the 2024 Paris Olympics produced one of the defining images of the event. Curry scored eight three-pointers in the game, including four in the final minutes, before delivering his signature “Night Night” celebration.

Topps turned that moment into a Topps NOW release with a base print run of 89,838. The top chase card was the one-of-one Gold autograph, which received a PSA 10 grade and a PSA/DNA 10 for the autograph.

That card sold for $518,500 at Goldin in June 2025 and held the top spot until Ohtani’s latest record-setting sale.

3. Cooper Flagg and Kon Knueppel Draft Night Dual Auto 1/1 - $168,000

Former Duke teammates Cooper Flagg and Kon Knueppel were linked again on draft night after becoming two of the top selections in the 2025 NBA Draft. Topps captured the moment with a Draft Night card that had a base print run of 8,771.

The highest-end version was the one-of-one Foilfractor dual autograph featuring both players, with each inscribing “The Brotherhood.” That card sold for $168,000 through Fanatics Premier in February 2026.

4. LeBron James “Year 23” Auto 1/1 - $156,000

LeBron James added another entry to his long list of NBA milestones when he began his record-setting 23rd season, passing Vince Carter for the most seasons played in league history.

Topps NOW commemorated the achievement with a base card that had a print run of 30,683. The key chase item was the one-of-one Foilfractor autograph, which sold for $156,000 through Fanatics Premier in July 2026.

5. Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki Triple Auto 1/1 - $137,700

Three of Japan’s biggest baseball stars share the fifth spot on the list. The card celebrates Ohtani, Yoshinobu Yamamoto and Roki Sasaki appearing together as Dodgers teammates during the 2025 Tokyo Series.

The release had a base print run of 99,226, and the one-of-one triple autograph was among the cards collectors could chase. The PSA 10 copy sold for $137,700 on eBay in June 2026.

Another Massive Topps NOW Chase Has Not Surfaced Publicly

Even with Ohtani’s record sale now in place, one of the most talked-about Topps NOW cards in recent memory still has not publicly surfaced.

After Team USA won gold at the 2024 Paris Olympics, Topps released a Topps NOW card featuring Stephen Curry, Kevin Durant and LeBron James. The card became a phenomenon, with 588,030 copies ordered, making it one of the largest print runs in Topps NOW history.

Hidden among those orders was a redemption for a one-of-one on-card triple autograph signed by Curry, Durant and James. The chase sparked major attention in the hobby, including million-dollar bounties offered by athletes and prominent hobby names.

More than two years later, the card has not publicly surfaced. Given that Curry’s individual Olympic one-of-one already sold for more than $500,000, the eventual value of the Curry, Durant and James triple autograph would likely draw intense interest if it is ever found.

Why the Topps NOW Market Keeps Drawing Attention

The current Topps NOW sales list shows how powerful the combination of timing, scarcity and star power can be. Ohtani’s 50/50 card tied a historic baseball achievement to a massive print run and an ultra-rare autograph, while Curry’s Olympic card proved that a single moment can become a six-figure collectible when the player and the event both resonate.

LeBron’s milestone card, the Flagg and Knueppel draft-night dual autograph and the Ohtani, Yamamoto and Sasaki triple auto each show a different side of the product line. Some cards celebrate career milestones, others capture draft-night headlines and others bring together multiple stars in a single release.

With Topps NOW continuing to document major sports moments in real time, the next record-setting card could already be in the market, waiting for the right sale to reset the leaderboard again.