Topps and Disney Expand Global Trading Card Partnership to Include Disney, Pixar, and Marvel
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Topps, a division of Fanatics Collectibles, announced today a significant expansion of its partnership with Disney Consumer Products. The new agreement grants Topps global rights to produce both physical and digital trading cards featuring iconic characters and stories from Disney, Pixar, and Marvel. This marks the first time Topps will develop and distribute physical Marvel trading cards on a worldwide scale.
The expanded deal also continues Topps' long-standing collaboration with the Star Wars franchise, a relationship that began in 1977 and has captivated collectors for decades.
First Marvel Trading Cards to Launch Globally
Under the new agreement, Topps is set to release its inaugural global Marvel trading card product in the first quarter of 2025 with Topps Finest X-Men '97. This release coincides with renewed interest in the X-Men series and represents a milestone for both Topps and Marvel enthusiasts around the world.
Broadening Physical and Digital Offerings
The partnership encompasses a wide range of trading cards for Disney, Pixar, Marvel, and Star Wars properties. While Topps has previously offered digital collectibles through the Disney Collect! and Marvel Collect! apps, this agreement significantly expands their physical product lineup, especially in the United States.
Topps has a history of selling Disney, Marvel, and Star Wars trading cards in Europe, the Middle East, and Africa (EMEA) via their website and at regional fan conventions. The new deal extends these offerings globally, allowing fans everywhere to engage with their favorite characters in new and exciting ways.
Executive Insights
"Topps has been a long-standing collaborator with Disney Consumer Products, driving innovation in both physical and digital trading cards," said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products. "We're thrilled to officially expand our relationship with Topps to bring storytelling from across our brands to card-collecting enthusiasts worldwide."
David Leiner, President of Trading Cards at Fanatics Collectibles, expressed enthusiasm about the enhanced collaboration. "At Topps, we're relentlessly focused on enhancing the fan experience," he remarked. "This expansion allows us to continue working with Disney Consumer Products to bring the best innovations in the hobby to collectors."
Leiner also highlighted the company's enduring relationship with the Star Wars franchise. "We've been producing Star Wars cards since 1977, with our most recent release being Star Wars Chrome by Topps last month," he noted.
A Legacy of Storytelling and Collecting
The expanded partnership leverages Disney's rich storytelling heritage and Topps' expertise in creating compelling collectibles. By combining forces, the two companies aim to deliver products that resonate with fans across all age groups and geographies.
What Collectors Can Expect
Fans can look forward to a diverse array of new trading cards featuring beloved characters and narratives from across the Disney, Pixar, Marvel, and Star Wars universes. The collaboration promises innovative designs, unique collectibles, and immersive experiences that blend the magic of storytelling with the excitement of collecting.
About Topps
Established in 1938, Topps has been a leader in the trading card industry for over eight decades. Known for its commitment to quality and innovation, Topps continues to expand its global footprint as part of Fanatics Collectibles.
About Disney Consumer Products
Disney Consumer Products brings the magic of The Walt Disney Company's characters and stories into the daily lives of families and fans around the world. The division includes licensing of Disney's intellectual property and the development of innovative products across various categories.
This expanded global agreement between Topps and Disney Consumer Products signifies a new era for trading card enthusiasts. By offering unparalleled access to some of the most cherished characters and stories in entertainment history, the partnership aims to enrich the fan experience on a global scale.
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