Fanatics/Topps Sets the Stage for Diverse and Dynamic Sports Card Releases
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As Fanatics/Topps approaches the acquisition of the NBA license in a year and the NFL rights in two years, the company is not slowing down on its sports card production. The plans for an array of card releases were outlined during their recent Industry Conference in Atlanta, showcasing their proactive strategy in enhancing their offerings across basketball, football, UFC, soccer, and F1.
Basketball The return of Topps Chrome to basketball is a highlight, scheduled for release this summer for the first time since the 2009-10 season. Excitement is already building with the promotion of an autographed card from NBA rookie sensation Victor Wembanyama. Exclusive autograph contracts have been secured with top talents including Wembanyama, LeBron James (who recently ended his association with Upper Deck), Shaquille O’Neal, and Kevin Durant. The upcoming basketball product lines include:
- Midnight Cosmic
- Chrome Finest
- Motif (a high-end release)
- Royalty Collection
- Collegiate Chrome
- Bowman U Chrome Note: Topps will not have access to NBA logos or team nicknames until the official license transfer from Panini America next year.
- Motif
- Composite (akin to Panini’s Chronicles series)
- Collegiate Chrome
- Collegiate Royalty
- Bowman U Chrome
- Bowman U Best These products are expected to be launched in the third quarter of 2024.
UFC With the UFC license now under its belt, Topps is reintroducing the Finest series and adding several premium products:
- Royal
- UFC Midnight
- Knockout
- Gold Label
- Topps Chrome Finest
- Dynasty (including booklet cards and Michael Schumacher cut signatures)
Fanatics/Topps is preparing for a robust rollout of sports card products across various sports including basketball, football, UFC, soccer, and F1. This includes the highly anticipated return of Topps Chrome for NBA and innovative new releases for each sport, positioning the company for significant engagement and growth within the trading card market.
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