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2024-25 Upper Deck Tim Hortons Hockey Cards Celebrate 10 Years of Collecting

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The 2024-25 Upper Deck Tim Hortons Hockey card set marks a decade of the beloved food-issue release, giving fans and collectors another chance to connect with the sport they love. Available at Tim Hortons locations across Canada beginning October 7, this latest set maintains the popular mix of a substantial base set combined with plenty of inserts, while also offering the chance to find rare autographs.

Checklist Details for the 2024-25 Upper Deck Tim Hortons Hockey Set


The main set consists of 120 cards, all of which feature a foil-based design that gives them a unique, high-quality look. To commemorate the tenth anniversary of the release, a special "10th Edition" logo has been integrated into the layout. As in previous years, Tim Horton himself leads off the checklist, followed by 119 of today’s NHL stars.

Each pack of 2024-25 Upper Deck Tim Hortons Hockey cards contains three cards, including at least one insert card. The inserts come in various themes and rarity levels, giving collectors plenty to search for and enjoy. Among the more common insert sets are:

  • Frozen Hotshots (1 in every 3 packs)
  • True North Future (1 in every 4 packs)
  • Pure Gold (1 in every 7 packs)
  • Above the Ice (1 in every 8 packs), which uses unique overhead photography to give a fresh perspective on the game
One of the standout insert sets this year is InMotion Phenoms, found in 1 of every 12 packs. These cards highlight some of the league's brightest young talent, celebrating the future stars of the NHL.

Sidney Crosby, who has been a prominent spokesperson for Upper Deck Tim Hortons Hockey cards for years, also gets a special Retrospective insert set this year (1 in every 24 packs). The set looks back on key moments throughout Crosby's illustrious career, giving fans a chance to reflect on the achievements of the Penguins' legendary captain.

The 2024-25 set also includes several rare inserts that will surely be highly coveted by collectors:

  • Timbits to NHL (1 in every 100 packs) celebrates players who have risen from the Tim Hortons Timbits program to the NHL.
  • Franchise Trios (1 in every 200 packs) brings together three key players from the same team for a unique multi-player card design.
  • Two ultra-rare inserts—the Mario Lemieux Tribute card and the Top Draft Pick Redemption card—appear only 1 in every 12,000 packs, making them among the rarest cards in the set.
Chasing Rare Autographs and Memorabilia Cards

Like in previous years, collectors also have a chance to pull autograph and memorabilia cards, but they remain extremely difficult to find. NHL Jersey Relics are found in just 1 out of every 1,800 packs, while NHL Signatures appear 1 in every 7,200 packs. The rarest cards of all are the NHL Signatures Jersey Relics, which are found approximately 1 in every 87,000 packs. In addition, Superstar Signatures cards featuring Sidney Crosby and Nathan MacKinnon are among the hardest to pull, with odds of more than 1 in 125,000 packs each.

Prizes and Redemptions for Collectors

In keeping with tradition, there are also prize redemption cards available in packs, giving collectors the chance to win a variety of prizes. These range from free coffee and doughnuts to higher-tier prizes such as a trip to the Stanley Cup Finals or even a meet-and-greet with Sidney Crosby. These prize redemptions add another layer of excitement to the hunt for cards.

Collecting Essentials and Production Numbers

Collectors can also purchase a binder separately to store their cards, making it easy to organize the base set and all the inserts. The promotion’s official rules indicate that at least 12,989,600 packs of the 2024-25 Upper Deck Tim Hortons Hockey cards were produced, giving collectors across Canada plenty of opportunities to get in on the action.

Promotion Highlights

The 2024-25 Upper Deck Tim Hortons Hockey card promotion began on October 7 and is expected to run until November 18, or while supplies last. Each pack costs $1.49 when purchased with a beverage, or $1.99 without a beverage, making it an affordable way for fans and collectors to engage with the game.

Key Details at a Glance

  • Release Date: October 7, 2024
  • Cards per Pack: 3
  • Packs per Box: 100
  • Boxes per Case: 8
  • Set Size: 120 cards
The 2024-25 Upper Deck Tim Hortons Hockey set is sure to be another fan favorite, continuing the decade-long partnership between Tim Hortons and Upper Deck. With a mix of current stars, exciting inserts, rare autographs, and unique prize opportunities, this set captures the excitement of hockey and offers something for every collector.

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