Fanatics, a global leader in digital sports merchandising, announced today the immediate appointment of Trevor Edwards to its Board of Directors. Edwards brings extensive experience in brand development and international market expansion, particularly from his influential tenure at Nike, Inc.
Edwards served as President of Nike from 2013 until his retirement in 2018. Throughout his 25-year career at Nike, he held several pivotal roles that shaped the company's global presence:
- Executive Vice President of Global Category and Brand Management
- Corporate Vice President and Chief Marketing Officer
- Vice President of Nike USA Brand Management
- Vice President of Marketing for Nike Europe, Middle East, and Africa
In addition to his new role with Fanatics, Edwards serves on the boards of Funko Inc., a company specializing in collectibles and toys, and VF Corporation, a global apparel and footwear conglomerate.
"Trevor Edwards is the perfect addition to our Board at this critical juncture," said Michael Rubin, Founder and CEO of Fanatics. "His unparalleled expertise in building and scaling global brands while keeping the fan experience at the forefront aligns seamlessly with our mission. We're excited to welcome him to the team."
Edwards was selected for his deep understanding of the sports industry and his proven track record in direct-to-consumer initiatives. His ability to elevate brand presence and expand international market share is expected to bolster Fanatics' goal of becoming the world's leading digital sports platform. His dedication to enhancing the consumer experience will be instrumental in driving the company's innovation and growth.
"I am delighted to join the Fanatics Board during such a transformative time," Edwards said. "Michael and the entire Fanatics team have a compelling vision to redefine the fan experience and better serve sports enthusiasts around the globe. I look forward to contributing to this exciting journey."
The inclusion of Trevor Edwards on the Board underscores Fanatics' commitment to strategic growth and enhancing the global fan experience. His leadership and insight are anticipated to play a significant role in the company's continued expansion in the digital sports arena.