Panini America has announced its partnership with two-time NASCAR Cup Series champion Joey Logano as the primary sponsor of the No. 15 AM Racing Ford Mustang for the upcoming Xfinity Series Sports Clips Haircuts VFW Help a Hero 200. The highly anticipated race will take place on Saturday, August 31st, at the iconic Darlington Raceway.
Since joining Panini’s athlete roster in 2019, Logano has been a prominent ambassador for the brand's NASCAR trading card products, contributing to various Panini initiatives, including the annual Panini VIP Experience sweepstakes for the Daytona 500. His role as a key figure in Panini's marketing efforts has solidified his presence in the racing community and beyond.
"It's exciting to bring back the Panini Prizm paint scheme on the No. 15 Panini America Ford this weekend at Darlington," said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. "We’re proud to continue our partnership with AM Racing and Joey Logano, who has been an essential part of our NASCAR campaigns over the past few years."
Panini has maintained its presence as a primary sponsor in the Xfinity Series since 2019 and has made headlines earlier this year by sponsoring the No. 4 Ford Mustang for Josh Berry at the NASCAR Cup Series Brickyard 400 in Indianapolis. The paint scheme featured basketball star Caitlin Clark. The Panini Prizm branding for Darlington will also coincide with the upcoming release of Panini's Prizm NASCAR trading cards.
AM Racing team president Wade Moore expressed his enthusiasm for Logano’s return to the team for the Darlington race. "We are thrilled to have Joey back with AM Racing this weekend at Darlington. He delivered a fantastic performance for us at the Chicago Street Course in July, and we are optimistic about another successful race together at this historic track."
This will be Logano’s second start of the season in the No. 15 car, having secured an 8th place finish at The Loop 110 in Chicago earlier this year. With 30 career victories in the Xfinity Series, Logano remains a top contender on the track.
"I'm excited to race the No. 15 Panini America Ford Mustang at Darlington," Logano said. "Darlington is one of the most challenging yet fun tracks to race on, with its worn-out surface and the need to run inches from the wall. I’m also thrilled to have Panini as the primary sponsor this weekend. I’ve had success at Darlington in both the Xfinity and Cup Series, and we’re aiming to add another win to the record books by taking the Panini America Ford to Victory Lane."
With Joey Logano’s track record and Panini America's continued commitment to NASCAR, this partnership looks set to deliver an exciting race weekend at one of the sport’s most revered venues. Fans can look forward to a thrilling performance from one of NASCAR’s top drivers as he takes on the Darlington challenge with Panini by his side.